In the world of the 21st century, businesses and consumers interact online; be it ticket booking, reservations, ordering products, UPI payments and more. The world of APIs, websites, applications and back-end systems has digitized businesses to great heights.
With the advent of e-commerce, businesses are never away from consumers and vice-versa. There are no more working hours, no more brick-and-mortar interactions or even any communication of sorts. Consumers can interact with businesses on-the-go at unconventional hours and without even actually interacting with their personnel. That’s how important having a digital presence is.
To leverage insights from Data, businesses need to first have a platform to receive it. The digital world is full of sources from where businesses can extract data such as reviews and testimonials online, website, forums, etc. Each source offers a different type of data and hence a new perspective.
With digital solutions enabling resource sharing across departments at different hierarchical levels allowing for punctual executions and improved operational efficiency.
EXAMPLE USE CASES
What is it about?
Solutions that resolve problems without any physical efforts & which are present online.
Website
A website is the new format of a brick-and-mortar store. It is just as important and sometimes even more important than a physical outlet!
Application
The new front of a business is a mobile application which allows users great accessibility since the entire business is a single click away.
Back-end structures
The invisible part of digital solutions is the program behind it. Various codes such as APIs, Data Engineering structures, and more are placed behind websites which help automate various business functions such as data collection, customer service and marketing among the others.
